Creative Guidelines

Introduction

This page outlines the technical, legal, and brand requirements for creative materials submitted through [Ad Shop].

You are responsible for ensuring that all materials comply with these guidelines before submission.

All creatives are subject to review and approval prior to activation.

1. General Requirements

All creative materials must:

Comply with applicable laws and advertising regulations
Respect intellectual property rights
Contain accurate and substantiated claims
Avoid misleading or deceptive content
Be suitable for a retail environment

Offensive, discriminatory, or inappropriate content will not be approved.

2. Technical Specifications

Each placement includes specific technical requirements on its product page.

You must ensure that your materials:

Match the required dimensions
Respect maximum file size limits
Use accepted file formats
Meet resolution requirements
Include correct destination URLs (where applicable)

Failure to meet specifications may delay approval.

3. Format-Specific Requirements

Digital Display Placements

Typical accepted formats may include:

JPG
PNG
GIF
HTML5 (if supported)

Animation length and file size limits must be respected.

Email Placements

Where email placements are offered:

HTML must be compatible with major email clients
Links must function correctly
Tracking parameters must be correctly configured

In-Store or Physical Placements (If Applicable)

Where applicable:

Artwork must be delivered in print-ready format
Color profiles must comply with specifications
Production lead times must be respected

4. Branding Rules

You must:

Use your own brand identity
Avoid imitating or replicating [Ad Shop] branding
Ensure that your brand is clearly distinguishable

Co-branding is only permitted where explicitly stated.

5. Submission & Deadlines

Creative materials must be submitted before the material deadline linked to the selected Ad Schedule.

Deadlines vary depending on placement type.

Please refer to Booking & Deadlines for full details.

Late submission may result in:

Delayed activation
Reduced delivery within the Ad Schedule
Postponement or cancellation

6. Approval Process

All creatives undergo review prior to activation.

The review process includes:

Technical validation
Format compliance check
Brand and content review

You may be asked to revise materials if they do not meet requirements.

Placements cannot go live until approved.

7. Responsibility

You are responsible for ensuring that submitted materials:

Meet all technical specifications
Comply with legal requirements
Respect intellectual property rights

Approval by [Ad Shop] does not transfer legal responsibility for the content.