Introduction
This page outlines the technical, legal, and brand requirements for creative materials submitted through [Ad Shop].
You are responsible for ensuring that all materials comply with these guidelines before submission.
All creatives are subject to review and approval prior to activation.
1. General Requirements
All creative materials must:
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Comply with applicable laws and advertising regulations
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Respect intellectual property rights
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Contain accurate and substantiated claims
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Avoid misleading or deceptive content
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Be suitable for a retail environment
Offensive, discriminatory, or inappropriate content will not be approved.
2. Technical Specifications
Each placement includes specific technical requirements on its product page.
You must ensure that your materials:
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Match the required dimensions
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Respect maximum file size limits
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Use accepted file formats
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Meet resolution requirements
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Include correct destination URLs (where applicable)
Failure to meet specifications may delay approval.
3. Format-Specific Requirements
Digital Display Placements
Typical accepted formats may include:
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JPG
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PNG
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GIF
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HTML5 (if supported)
Animation length and file size limits must be respected.
Sponsored Listings
For sponsored formats:
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Product images must meet retail quality standards
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Product information must be accurate and current
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Inventory availability must be confirmed
Email Placements
Where email placements are offered:
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HTML must be compatible with major email clients
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Links must function correctly
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Tracking parameters must be correctly configured
In-Store or Physical Placements (If Applicable)
Where applicable:
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Artwork must be delivered in print-ready format
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Color profiles must comply with specifications
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Production lead times must be respected
4. Branding Rules
You must:
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Use your own brand identity
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Avoid imitating or replicating [Ad Shop] branding
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Ensure that your brand is clearly distinguishable
Co-branding is only permitted where explicitly stated.
5. Submission & Deadlines
Creative materials must be submitted before the material deadline linked to the selected Ad Schedule.
Deadlines vary depending on placement type.
Please refer to Booking & Deadlines for full details.
Late submission may result in:
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Delayed activation
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Reduced delivery within the Ad Schedule
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Postponement or cancellation
6. Approval Process
All creatives undergo review prior to activation.
The review process includes:
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Technical validation
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Format compliance check
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Brand and content review
You may be asked to revise materials if they do not meet requirements.
Placements cannot go live until approved.
7. Responsibility
You are responsible for ensuring that submitted materials:
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Meet all technical specifications
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Comply with legal requirements
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Respect intellectual property rights
Approval by [Ad Shop] does not transfer legal responsibility for the content.