Introduction
Placements booked through [Ad Shop] are supported by structured reporting designed to provide transparency on delivery and performance.
Reporting metrics vary depending on the placement type and channel.
Reporting Availability
Reporting is made available after the placement has been delivered or during delivery, depending on format.
Access to reports may be provided through:
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Your account dashboard
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Downloadable reports
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Periodic summary reports
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Direct communication from the media team
The reporting method applicable to your placement is defined in the placement description.
Digital Placements
For digital placements, reporting may include:
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Impressions
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Clicks
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Click-through rate (CTR)
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Delivery dates
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Placement confirmation
Where applicable, additional engagement metrics may be included.
Sponsored Listings
For sponsored product formats, reporting may include:
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Impressions
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Clicks
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Engagement metrics
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Placement visibility
Performance metrics reflect activity within the relevant retail environment.
Email Placements
For email placements, reporting may include:
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Sends
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Opens
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Clicks
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Click-through rate
Metrics may vary depending on technical setup and tracking capabilities.
In-Store & Physical Placements
For in-store digital screens or physical placements, reporting may include:
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Confirmed display period
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Number of screens or locations
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Scheduled duration
Where applicable, estimated exposure metrics may be provided.
Reporting Periods
Reporting is typically aligned with:
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The selected Ad Schedule
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Monthly summary periods
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Completion of delivery
Timing of report availability may vary depending on format.
Data Accuracy
All reporting data is based on available tracking systems and operational records.
While reasonable efforts are made to ensure accuracy, minor discrepancies may occur due to:
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Technical tracking limitations
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Third-party system dependencies
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Operational adjustments
Reported metrics are considered final unless otherwise agreed.